Afrobeats

The digital media space in Nigeria is an unrelenting arena of attention-grabbing spectacle, as hardly does an issue surface before others pull you to them. Digital netizens understand this economy of attention well and try to maximize visibility through a range of tactics. The recent online exchange between Nigerian music stars Ayo Balogun (Wizkid) and […]

An honest witness does not lie, a false witness breathes lies. –Proverbs 14:5 “No more Big 3, there’s now a Big 4,” the Nigerian Afrobeats star Rema declared in his 2024 song “HEHEHE.” Rema’s statement, fans of Afrobeats are meant to believe, is declarative: the Nigerian music industry has had three main stars—Davido, Wizkid, and […]

In the evening of 12 September 2023, social media was awash with what was thought to be a wild rumor. Afrobeats star, Ilerioluwa Promise Aloba was claimed to have died. Within hours, it went quickly from rumor to fact: Mohbad was dead. Before his demise at 27, he was most popular for his  smash hit, […]